Whistler Creative was hired by the new owners of Keir Fine Jewellery, based in Whistler, to develop a refreshed brand identity to replace the dated Keir brand. The new identity needed to reflect the new owner’s more modern vision whilst maintaining the company’s roots and history. The design needed to be fresh and contemporary yet flexible to work across multiple applications.
The maple leaf was used in the logo design to reflect the Canadian designers and materials that the store represents while also showing that the store is locally owned and operated. This simplistic and clean design is used throughout the branding, collateral (business cards, letterhead, envelopes, thank you cards) and ongoing advertisement campaigns, to keep consistency through all the touch points.