Store Re-Brand Design & Collateral

Whistler Creative was hired in 2013 by the new owners of Keir Fine Jewellery in Whistler, to develop a refreshed brand identity to replace the dated Keir brand. The new identity needed to reflect the modern and younger owners vision and identity, while maintaining the company roots and history. The design needed to be fresh and contemporary yet flexible to work across multiple applications.

The maple leaf was used in the logo design to reflect the Canadian designers that the store represents while also showing that the store is locally owned and operated. The simplistic and clean design is used throughout the branding, collateral (business cards, letterhead, envelopes, thank you cards) and advertisements.

We had just purchased Keir Fine Jewellery from the previous owners and wanted to re-brand, refocus and show our personalities a bit more. Ruth helped us with everything we needed! I had a general idea of what I wanted the new logo to look like and Ruth ran with it to create exactly what we needed! Our relaunch and re-brand was a huge success!

My favourite part of working together: So many favourites, but if I had to pick one it would be how easy it was! Ruth was responsive, creative, funny, patient and really seemed to care about making sure she got it right.

I would wholeheartedly recommend Whistler Creative because Ruth just shines at what she does!

Nicole ShannonOwner

Related Promotional Material

Alongside the brand design, we also created a range of collateral pieces including business cards, letterhead, thank you cards, promo cards, gift certificates and a series of advertisement designs to keep consistency through all the touch points.

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