BRANDING & LOGO DESIGN
Your brand sets the tone, let's get it right.
Your brand is the foundation of how people connect with your business. We build identities that capture your story, reflect your values, and set you apart - from logo design to a complete brand playbook.
Your brand is more than just a logo - it’s the story you tell, the impression you leave, and the foundation for everything you create.
People form opinions about your business in seconds. Before they read a word, they’re making judgments based on what your brand looks and feels like.
A logo you designed yourself five years ago. Colours that don’t quite work together. A business card you’re slightly embarrassed to hand out. These things add up – and they’re quietly undermining the trust you’ve worked hard to build.
We create brand identities that earn confidence from the first impression. A logo that holds up everywhere, a colour palette that feels intentional, typography that sets the tone, and a complete brand guide that keeps everything consistent – whether you’re designing in-house or handing files off to a printer.
You’ll walk away with a brand that feels like yours and looks like you mean it.
Real brands, real results
Explore how we’ve helped businesses and organizations define who they are and show up consistently, creatively, and confidently
What’s included
Strategic brand identities, built to last.
Every project is tailored, but here’s what’s typically included in a full branding package:
Brand discovery & strategy
A collaborative session to define your goals, audience, values, and personality. This shapes every design decision that follows.
Creative direction
A moodboard and visual concept that sets the foundation for your look, tone, and style - so we’re aligned before we start designing.
Logo design
A full logo suite including primary, secondary, and icon versions. Built for flexibility across digital, print, and everything in between.
Typography & colour palette
Fonts and colours chosen to reflect your brand’s personality and work together across every application.
Supporting visual elements
Patterns, icons, or graphic elements that bring depth and cohesion to your brand system.
Comprehensive brand guide
A clear, easy-to-use guide that covers logo usage, colours, fonts, and visual rules - so anyone on your team can apply your brand consistently.
Optional add-ons: Collateral items such as business cards, signage, brochures, email templates, multi-page reports, social media graphics, and more. We also offer custom website design and development to take your brand online.
... Whistler Creative exceeded expectations at every step of the process... - Whistler Creative Client
The playbook to your brand
Every brand project wraps up with a comprehensive brand guide – a single document that captures everything about your visual identity and how to use it.
Logo rules, colour codes, typography, spacing, visual dos and don’ts. It’s all laid out in a clean, easy-to-follow format. Whether you’re creating something in-house, or sending files to a printer, your guide keeps every piece of communication looking sharp and on-brand.
This isn’t a PDF that sits in a folder. It’s a working tool your team will actually use.
Featured projects
How we’ve helped businesses and organizations define who they are and show up with clarity and confidence with memorable brands that connect with their audience and reflect their values.
Squamish Chamber of Commerce
The Squamish Chamber needed a brand that could do a lot – attract members, showcase the business community, and show up with confidence across everything from a business card to a full report. We built them a complete visual identity from the ground up: logo, colour system, typography, and a brand playbook to keep it consistent. From there, we extended it across a new website, sub-brands, social media templates, signage, collateral, and stationery. Professional and polished, with enough warmth to feel genuinely welcoming.
Whistler 360 Health
Healthcare brands have to work hard – they need to feel trustworthy the moment someone sees them. For Whistler 360 Health, we built a complete brand identity that balanced approachability with professionalism, reflecting the organization’s commitment to holistic, patient-centred care. Logo, colour palette, typography, and brand guidelines – every element was designed to communicate clearly and put people at ease across every touchpoint.
Whistler Wellness
A wellness brand should feel like it already knows you. For Whistler Wellness, we created a fresh, modern identity that balances clean, professional design with genuine warmth – natural in feel without leaning on tired wellness clichés. The final package included a versatile logo suite, a cohesive colour palette, and brand guidelines built for consistency across print and digital.
BC Adaptive Snowsports
This rebrand was about more than a new look – it was about showing up for a community that deserved to be celebrated. We partnered with BC Adaptive Snowsports on a full brand refresh, creating a bold, inclusive identity that honours accessibility in winter sport. The new logo, colour system, and visual style were built to work across everything: print materials, signage, merchandise, and digital channels. Modern, versatile, and built to connect with athletes, volunteers, and supporters alike.
Who we work with
Brands at every stage, built with intention. We partner with organizations and entrepreneurs who are ready to build or refresh
Small to mid-sized businesses
Ready for a professional identity that matches the quality of what you do.
Non-profits & purpose-driven organizations
Need to communicate your impact clearly and earn trust at a glance.
Creative entrepreneurs and service providers
Done with the DIY logo. Ready to show up with confidence.
Startups and founders
Launching with a strategic foundation from day one - not an afterthought.
Established brands
Your business has evolved. Time your brand caught up.
Our process
Collaborative, streamlined, and designed to deliver
Our branding process is built to be clear, creative, and collaborative – getting you from vision to final files with confidence.
1
Discovery & strategy
We start with a brand discovery session to define your goals, audience, values, and personality. This sets the tone for the entire project.
2
Creative direction
We develop a moodboard and creative concept that acts as a visual foundation—ensuring we’re aligned before we dive into design.
3
Logo design & refinement
Your brand begins to take shape. We present initial concepts and guide you through thoughtful refinements to get everything just right.
4
Brand assets & style guide
We finalize your logo files, colours, typography, and any supporting elements—then package them in a comprehensive brand guide so you know how to use them.
5
Optional brand collateral
Need business cards, signage, or social templates? We can create brand-aligned touchpoints to keep your visuals consistent everywhere.
6
Aftercare & support
We’re here if you need us. Whether it’s applying your new brand to a website or creating future materials, we offer ongoing design support to keep your brand strong and consistent as you grow.
READY TO GET STARTED?
let’s bring
your brand
to life
Reach out to get started with a custom branding package that fits your goals.
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Still figuring things out? that’s okay
Download our free Brand Prep Checklist – it’ll help you clarify your ideas, organize your inspiration, and feel confident before starting a branding project.
Who we work with
Questions we hear a lot
Most branding projects take 4–6 weeks from their start date, depending on the scope and your availability for feedback. We’ll provide a clear timeline before we begin so you know exactly what to expect.
A logo is one piece of the puzzle. A full brand identity includes your logo suite, colour palette, typography, supporting visual elements, and a brand guide that shows how everything works together. It’s the complete visual system behind how your business shows up.
We don’t recommend logo-only design, because your brand is much more than a single mark. However, if you’re looking for a streamlined option, we do offer mini-brand kits that provide the essentials to get you started, with the option to grow later.
Absolutely. Many clients start with a core package and then add on pieces as their business grows – such as websites, brochures, presentations, or additional marketing collateral. We’ll always make sure future designs fit seamlessly with your established brand identity.
You’ll get your full logo suite in every format you need: vector (EPS, SVG), high-res PNG, plus a comprehensive brand guide PDF. Everything is organized and labelled so you or your team can find what you need fast. This ensures your brand stays consistent whether you’re working with a printer, a web developer, or your own team.
Yes. Once your brand is established, we can design everything from business cards and brochures to digital assets like social media templates, presentations, and full websites.
Not at all. That’s what the discovery process is for. We’ll ask the right questions, guide the conversation, and help you get clear on direction. Some of our best projects started with “I don’t know what I want”.
We can work with what you have. If your existing logo is strong, we’ll build a complete visual system around it – colours, typography, supporting elements, and a brand playbook. If it needs refining or modernizing, we’ll talk you through the options. Not every brand needs a full redesign – sometimes a thoughtful refresh is all it takes.
Every project is scoped to what you actually need. A full brand identity package typically starts around $2,000–$5,000 and scales depending on complexity and add-ons. We’re always transparent about pricing upfront.
Naming isn’t a service we offer, but it comes up a lot in our discovery conversations. If you’re still working on a name, we can help you think through what makes a strong one and point you toward a naming specialist if you need one. We just ask that your name is locked in before we start designing around it.
Yes. We know branding is an important investment, so we offer payment schedules that make it easier to manage cash flow. Typically, payments are split into 2–3 instalments.
We don’t disappear. If you need your brand applied to a website, marketing materials, or future projects, we’re here. Many of our branding clients become long term ongoing partners for design, web, and creative support – think of us as part of your team.
