Brand Identity · Website · Collateral
Whistler 360 Health Collaborative Society was established in 2022 to address something the Whistler community had needed for years – accessible, patient-centred primary care, locally governed and built around the people it serves. It was a new organization with an important mission and no visual identity to speak of. For a healthcare organization asking the community to trust it, the brand had to do real work from day one.
The Brand
We built the Whistler 360 Health brand from the ground up – logo, colour palette, typography, a comprehensive brand guide, and various logo variations to cover every context the organization would need.
The design decisions were deliberate at every level. The circular icon represents the 360 approach: multiple layered rings, rather than one solid ring, to reflect the collaboration and connection between the team of professionals working within the model. The hand-drawn heart at the centre communicates immediately that this is a health and wellness organization – with the patient at the centre of everything. For patients, the rings represent the different layers of care available at every stage of life. For the care team, they represent the support structure that allows practitioners to focus on what they do best.
One of the most considered decisions was what not to include. Whistler is full of mountain logos – hundreds of them. Whistler 360 Health isn’t a tourism or travel brand; its audience already lives here. So rather than reaching for the obvious mountain icon, we built an identity that leads with health and collaboration, and brings the Whistler landscape in through photography – real images of the place, the nature, and the community that patients call home.
The brand guide includes detailed photography direction, with a clear commitment to diversity and inclusivity across ages, genders, race, and ethnicity — reflecting the community the organization is there to serve.
The Website
A healthcare website has one primary job: make it easy for people to get the help they need. The Whistler 360 Health site was built around that principle. Clear content architecture guides visitors to exactly what they’re looking for – whether that’s information on how to access care, how to book an appointment, how to support the organization through a donation, or how to understand the Collaborative model itself.
The design is clean and calm, consistent with the brand and appropriate for an audience that may be navigating the site during a stressful moment. Navigation is straightforward, information is easy to find, and the donation integration was built in seamlessly for community members wanting to support the society’s work.
The Collateral
With the brand and website established, we extended the identity across every touchpoint the organization needed – exterior and interior signage, stationary such as letterhead and business cards plus advertisements for both print and web. Each piece carries the same visual language: approachable, trustworthy, and distinctly Whistler 360 Health.
