BRANDING, design COLLATERAL
Moguls has been a fixture in Whistler for years – a coffee house with genuine character and the kind of loyal following that can’t be manufactured. When they decided it was time for a fresh look, they were clear on what mattered: Canadian pride, a fun and easy-going feel, and a brand that could hold up on a cup, a wall menu, and a piece of swag without losing any of its energy.
We built the identity around clean, friendly visuals and bold icons that say exactly what Moguls is – great coffee and good vibes.
The brand system runs across everything: logo, wall menus, signage, cups, and merchandise. Years later, we’re still the team they call. Seasonal menus, branded swag, updated signage – whatever’s next, we handle it. It’s the kind of long-running relationship where the brand just keeps getting sharper.
