BRANDINg, design COLLATERAL
When new owners took over Keir Fine Jewellery in Whistler, they had a clear sense of where they wanted to take the brand – something more contemporary, more intentional, and more reflective of their vision. But the existing identity was dated and wasn’t doing the store any favours. What they needed wasn’t just a logo refresh; they needed a complete visual language they could grow into and stand behind.
The identity we built centres on a clean maple leaf mark, a nod to the Canadian designers and materials the store champions, and a quiet signal that this is a locally owned shop with real roots. The system carries through business cards, letterhead, thank you cards, and ongoing ad campaigns, keeping everything consistent across every touchpoint. That was years ago. Today we’re still the creative team behind Keir’s ads and stationery, and the brand holds up just as well as it did on day one.
"Ruth helped us with everything we needed! I had a vague idea of what I wanted and Ruth ran with it to create exactly what we needed! Our relaunch and re-brand was a huge success! Ruth was easy to work with, responsive, creative, funny, patient and really seemed to care about making sure she got it right. I would wholeheartedly recommend Whistler Creative because Ruth just shines at what she does!"
