Why Typography and Layout Matter

We have all seen the Oscar mix up and how the wrong winner was announced, but did you know it could have been avoided with improved typography and layout on the announcement card. Just a slight improvement in the placement and the hierarchy of the type could have avoided the mistake.

Here is a great article and re-design of the Oscars card to explain.

Great typography and hierarchy matter in design, take this into consideration in your next project.

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