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Why Typography and Layout Matter

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We have all seen the Oscar mix up and how the wrong winner was announced, but did you know it could have been avoided with improved typography and layout on the announcement card. Just a slight improvement in the placement and the hierarchy of the type could have avoided the mistake.

Here is a great article and re-design of the Oscars card to explain.

Great typography and hierarchy matter in design, take this into consideration in your next project.

Featured in MentorshipBC

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This month Whistler Creative has been featured as a MentorshipBC Success Story following participation in Lighthouse Visionary’s Mentorship Program.

“In true entrepreneurial style, Ruth Barrow found a need that was missing and filled it. Barrow had an immense passion in graphic design. (She had completed a degree in visual communications in her hometown of England). However after she moved to the small, snow-capped town of Whistler, BC, she found a common problem many of us have encountered – there were limited career opportunities….”

Read the full article.

Constant Contact All Star Designation

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Whistler Creative Receives 2015 Constant Contact All Star Award

Recognized for achievements using online marketing tools to drive success

WHISTLER, BC, — April 1, 2016 – Whistler Creative, has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging online marketing tools to engage their customer base and drive results for their organization.

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Which File Format?

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The moment has finally come and your logo is ready to go! You open your email only to find your logo saved in a range of file formats. While it may seem overwhelming your designer is providing you with a variety of file formats to ensure you can utilize your logo to its full extent in print and online.

To make sense of the different file formats it’s helpful to start with a little background in design – but not too much I promise.

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Whistler Day Spa Website Re-design

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Back in January 2012 I started working for the Whistler Day Spa, we started by redesigning their email newsletter and then developed into a whole new brand design for the spa.

Recently we have been working on the design and development of a new website based on the WordPress framework, which will allow for easy updates to the websites content and price list.

This design of the new site reflects the new brand design, along with the professionalism and style of the spa itself. The site is easy to navigate and is uses a responsive design which allows it to be easily viewed on the go, using a mobile device.

Here are a couple of before/after shots..

site2

If you are thinking about designing a new website of a refresh of your current site, contact Whistler Creative for a free consultation and proposal.